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People behind the Idea

“Most of the experts agree that building blocks are one of the best toys ever created. Children can spend hours building different structures. But as a child I was always wondering - why are all the blocks so small. What about big building blocks? I want to build a house, a plane or a space ship for myself! The only option I was left with was to use whatever I could find at home - blankets, chairs, even books - to create the awesome play world I had imagined. As a grown up I witnessed the same scenario while raising my daughter Alice. She was 5 when she first occupied our living room with a huge blanket shelter. And I wasn’t very too happy about this new development. But that also made me realize that we share the same story. Alice wanted to build big, real size buildings for her role play and big building blocks would help her do that… without destroying our living room. Now thousands of children use GIGI Bloks as their favorite building material. They can finally create the world of their imagination on a real scale.”
Ilona Viluma, Founder of GIGI Bloks


How it is Made Now

It takes a combination of million dollar machines, caring human hands and magnificent trees (provided by nature) to create GIGI Bloks. 

The required raw material is produced from sustainable tree plantations. Our designers worked with paper producers for more than a year to find the best cardboard for toys - one that is both nature and user-friendly, as well as of the right density and firmness. GIGI Bloks cardboard is made from Finnish unbleached softwood pulp with no recovered paper added. Even the glue used in cardboard production is organic and consists mainly of food-grade wheat starch. The safety of this paper is confirmed by the fact that it is certified for use in direct contact with any type of food. You can even try and eat the cardboard block itself, though we would recommend a different approach.
Look, here is the whole process, how we manufacture GIGI Bloks.




GIGI Essence

We are here to inspire kids to think creatively and make  them aware of their limitless potential when creating their own lives and  taking chances.
With GIGI Bloks we are set to revolutionize the way children play by re-introducing something that has been lacking in children’s toys—freedom. We skipped colors, instructions, complicated constructions, anything that could distract children’s minds from their ideas what they build, how they build, what colors will be used, instead of following toy instructions.


Size of XL and XXL

The only difference is in size.
XL is 60% from XXL block size. 

XXL are 7.87x3.94x3.94in (20x10x10cm). 

XL are 5.11x2.56x2.56in (13x6.5x6.5cm).



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